Clinic Builder Workshop
This is a 1-day certificate course, and is 8 hours in duration.
Clinic Builder is specific to clinic owners, people working in clinic management positions, or practitioners who want to start a new clinic. This course will help you understand the essential business aspects of operating a successful clinic, leading a team of practitioners, and creating systems to ensure growth and an exceptional reputation. Creating a brand, marketing, financials, and developing an outstanding patient experience “from receptionist to practitioner” are the goals of this exciting and rewarding certificate course.
Delivery of Content
This course will be primarily a lecture and PowerPoint format. There are guided introspective and group learning activities throughout the day. There will be a certificate of participation awarded at the completion of the course.
- Impart a business mindset for the clinic business owner. To be able to see and understand the business-side of their clinic.
- To understand “brand” and how to sculpt the desired brand of your healthcare facility.
- To impart leadership skills that inspire practitioners and staff which develops your health team.
- To establish the difference in behavioral vs environmental systems of success, and how to utilize these best in your business.
- To understand and differentiate between operating a clinic and running a successful business.
- To understand basic financial markers such as expenses, profit, gross margin, and cash-flow.
- To create a financial strategy to REMOVE yourself as an “earner” in your clinic, and form an exit strategy while creating financial freedom.
- To understand why creating a niche for your clinic is important, and how easy it can be.
- To understand how to position your clinic as a first choice in healthcare.
- To develop an online system utilizing your website & social media platforms that generate leads and further positions your clinic.
Creating a Business Mindset for a Clinic Owner
- A paradigm shift in understanding your business.
- The difference of operating vs running a business.
Brand & Marketing your Healthcare Clinic
- Knowing exactly what your brand is, and then how to shift it.
- Use your Brand to market your facility. Creating your Positioning Statement and using it to generate desired leads.
- Essential systems & tools to account, measure, and grow your business.
- Spreadsheet Templates are included!
Building Your Team
- Leadership skills to build your team.
- How to have practitioners seek you, rather than you search for them.
- Understand why expert positioning is so important for your business.
Website & Social Media that Generates Makes Massive Profit
- How to get your website see by the people you want.
- Creating a system to generate massive leads and positioning.
- Facebook, YouTube, Website Blog, and LinkedIn will be focused platforms